ParetoLogic Launches the Latest in Anti-Virus Technology

According to a recent report from SecureList, viruses and other malware attempted to execute over 540 million infections globally in the second quarter of 2010. To protect their users from these malcious threats, ParetoLogic has launched latest defence against viruses, spyware, adware, and other malicious software. ParetoLogic Anti-Virus PLUS version 7 offers enhanced threat detection and removal and adds new features to improve the user’s experience. As well as redesigning the interface, developers also dramatically improved scan times and system resource footprint.
Version 7 of ParetoLogic Anti-Virus PLUS has two significant technological advances. The first one delivers enhanced rootkit removal. Rootkits act as “burrowing” malware, and entrench themselves so deep in a users system that they are some of the most difficult to remove.
“ParetoLogic Anti-Virus PLUS now gives users state-of-the-art protection against these dangerous potential threats,” said Elton Pereira, Cofounder, President and CEO of ParetoLogic. “We know that infections are on the rise, and paired with heuristic detection, our software will keep people safer than ever.”
So-called heuristic detection is the most recent development in security software, and the second of ParetoLogic Anti-Virus PLUS 7’s advances. Rather than relying on a database of found and catalogued malware samples, heuristic detection is behavioral based.
There are a large number of different types of malware, but their actual goals and methods of operation all follow a similar pattern,” explained Jean Taggart, Security Analyst at ParetoLogic. “Heuristic detection is able to recognize a suspicious file or process, even if that specific piece of malware was never programmatically analyzed, or examined by a malware researcher. This is achieved by looking at behaviour, or common traits.”
The ParetoLogic Anti-Virus PLUS update also adds Windows 7 support and a sleek interface to match the popular new operating system. Additional software improvements resulted in shorter scan times, and a lighter system footprint. These upgrades allow users to scan their system without slowing down their other applications or tasks.

Norton and Trend Micro Simplify Security with New Releases

One of the biggest burdens of protecting yourself against viruses, spyware, and other threats has been the degree to which security software can be problematic itself. Norton and Trend Micro are both announcing new versions of their software today with a focus on providing security that you can welcome onto your computer–and better yet, largely ignore once it’s there–rather than stress over.
Symantec’s products once had particularly bad reputations for being a resource-sapping, in-your-face hogs. The company has spent the past couple of years paying penance by reducing the load that new versions put on your system and the demands they place on your attention. It says that its 2011 editions are faster than both their predecessors and its competition, and that it’s reduced the number of alerts they’ll bother you with. They also snitch on other programs, via System Insight, a feature that monitors running applications and identifies ones which may be bogging you down.
Norton uses community-based reputation–judging files in part by whether other Norton users have downloaded them without problems. Other new features include protection against dangerous downloads that works in a comprehensive range of browsers, IM clients, and e-mail programs; and the ability to manage other browser-based Norton services from within the Norton dashboard. And the Norton Bootable Recovery Tool now lets you easily prepare a CD-ROM, DVD, or USB drive to undo damage to computers so crippled by an attack that they can’t even start up.
Norton 2011 is available in two versions. Plain-jane AntiVirus 2011 costs $39.99 for a version that covers up to three PCs for one year. Norton Internet Security, which adds a firewall, antispam, parental controls, identity protection, and other features, is $69.99 for up to three PCs.
Symantec is also touting several free security downloads it offers, including Power Eraser, which is designed to remove “scareware” that’s often maddeningly difficult to shake, such as malware which poses as real antivirus software.

Trend Micro, meanwhile, has given its security products a new name: Titanium. More important, it’s given them a new approach: Instead of making you download signatures to your PC to detect viruses and other dangers it’s put most of the detecting in the cloud and aimed to prevent dangerous files from ever reaching computers in the first place. The company says that this dramatically reduces required resources.
As with Norton 2011, the goal may be to be unremarkable, but there’s a lot of information and settings if you want them:
This cloud-based strategy, Trend says, is particularly effective against zero-day attacks–ones so new that security companies haven’t created and distributed fixes for them.
Trend’s basic package, Titanium Antivirus+, is $39.95 for one PC or $59.95 for three. Titanium Internet Security adds antispam, parental controls, and other features for $49.95 for one PC or $69.95 for three machines. And Titanium Maximum Security tops that off with 10GB of online backup, system optimization, a secure erase utility, and other features for $59.95 for one PC or $79.95 for three. Unlike Norton, Trend doesn’t include a firewall with any of its versions, choosing instead to integrate with the one built into Windows.